The World Travel & Tourism Council (WTTC) highlighted Australia’s commitment to sustainable tourism during its 24th Global Summit, themed “Ancient Land, New Perspectives.” The event, held in Riyadh, Saudi Arabia, brought together global leaders in the travel and tourism industry to discuss the future of sustainable and responsible tourism practices.

Australia was showcased as a leading example of a nation balancing economic growth in the tourism sector with environmental protection and cultural preservation. The WTTC emphasized Australia’s dedication to protecting its unique biodiversity, its efforts to minimize the impact of tourism on fragile ecosystems, and its initiatives to engage and empower local communities through tourism.

The summit provided a platform for sharing best practices and fostering collaboration among nations and industry stakeholders. Australia’s success in developing a thriving tourism industry while prioritizing sustainability served as an inspiration for other countries seeking to adopt similar approaches. The WTTC commended Australia’s efforts and highlighted the country as a role model for the future of sustainable tourism.