Orlando International Airport has launched a bold rebranding initiative, marking a new era for travelers. It unveiled a new logo, website, and app to improve the travel experience. This change highlights Orlando’s role as a growing hub for tourism and business, while embracing innovation and community connections.
The new logo replaces the airport’s classic “rolling ‘O’” with a fresh, dynamic design. It uses vibrant colors to symbolize Florida’s natural beauty and the airport’s role in making travel easy. Blue and green represent renewal and growth. Orange and yellow reflect Florida’s warmth and energy. This identity celebrates modern travel while honoring Orlando’s roots.
The website and app aim to improve the digital experience. They are faster, more secure, and easier to use. Passengers can track flights, check parking availability, and navigate terminals with ease. These features make airport navigation more efficient.
The rebranding goes beyond just a new look. It shows the Greater Orlando Aviation Authority’s commitment to growth, community, and innovation. This step forward benefits both Orlando International and Orlando Executive airports. It strengthens the region’s transportation network.
As Orlando thrives as a global destination, the new logo and digital tools highlight the city’s growth. The refreshed brand ensures visitors and locals can expect an improved travel experience, reinforcing Orlando’s image as a welcoming and innovative hub.
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