airBaltic, the Latvian airline, achieved remarkable growth after launching its new mobile app in July 2024. The app transformed customer engagement and revenue generation. Over 409,000 users embraced the updated platform, leading to a 14% increase in bookings and a 122% rise in additional revenue. This growth proves the app’s impact on the passenger experience.
In just six months, airBaltic’s mobile app significantly changed the airline’s business. The app doubled the number of bookings made through mobile devices. Passengers now complete transactions easily, pushing mobile bookings to 14% of all reservations. This surge is a sharp increase from 7% in the first half of 2024, when the old app was still active. Passengers also increasingly purchase add-ons like extra baggage and meal pre-orders, which boosted ancillary revenue.
The app’s success comes from features like interactive campaigns and integrated digital boarding passes. As airBaltic expands its network across Europe, the Middle East, and North Africa, the app improves the travel experience. Travelers now enjoy real-time updates, personalized services, and a streamlined loyalty program through the airBaltic Club section.
With its user-friendly design and innovative features, airBaltic leads the way in digital transformation. The app’s popularity shows airBaltic’s dedication to providing a top-tier customer experience while strengthening its digital presence in the competitive airline market.
To remain ahead in the rapidly changing airline industry, airBaltic will continue refining and enhancing the app. This ensures that passengers enjoy a smooth, efficient journey from booking to boarding.
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