Southwest Airlines has made a major change to its loyalty program, and budget travelers are feeling the impact. The airline has cut Rapid Rewards points for its lowest fares while increasing earnings for premium tickets. This sudden shift contradicts its earlier promise to keep reward rates unchanged.
The airline previously assured customers that loyalty earnings would not change. However, on March 4, it reduced points for Wanna Get Away and Wanna Get Away Plus fares. At the same time, it boosted earnings for Business Select tickets. Customers received no warning, leaving many frustrated.
This move raises concerns about Southwest Airlines’ commitment to affordability. Wanna Get Away fares have always been popular due to their low cost and flexibility. But with fewer points and upcoming seating restrictions, these tickets now resemble basic economy fares from major airlines. Southwest insists its fares still offer value by allowing free changes, cancellations, and two checked bags.
Beyond rewards, Southwest Airlines is undergoing a major transformation. It plans to introduce assigned seating with extra-legroom options by 2026. The airline also laid off 1,750 corporate employees and saw key executives resign. Meanwhile, investors are pressuring the company to improve its financial performance. In another shift, Southwest partnered with Expedia to sell tickets, breaking its tradition of direct sales.
Many experts believe these changes will help the airline compete in a tough market. Assigned seating and extra legroom appeal to many travelers. Expanding loyalty perks to international partners could also boost engagement. However, slashing reward points for budget fares feels like a cost-cutting move that loyal customers may not appreciate.
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