Norse Atlantic Airways is making big changes to its flight network. The airline, which launched in June 2022, is shifting its focus to Southern Europe and expanding long-haul routes. These adjustments come as it drops 12 U.S. routes and exits five major American airports. The decision reflects its strategy to boost profitability and strengthen operations.
The airline recently canceled its London Gatwick to Las Vegas route permanently. In 2025, it will also stop flying between Gatwick and Miami. Despite these reductions, Norse Atlantic Airways is focusing on areas with higher transatlantic travel demand. Southern Europe is now a priority, with new routes connecting major European cities to the U.S. The airline is also growing its seasonal flights to Bangkok and Cape Town. By doing so, it aims to balance its passenger load while increasing revenue.
Since its launch, Norse Atlantic Airways has operated 24 U.S. routes. However, many of these routes had short lifespans, some lasting only a season. The airline initially chose Fort Lauderdale as a cheaper alternative to Miami but later prioritized Miami for better earnings. Even with this shift, two Miami routes will be discontinued by 2025.
Looking ahead, Norse Atlantic Airways is betting on its new European routes. The Rome to Los Angeles flight, launched on April 1, is already performing well. It operates five times a week, more than originally planned. In June, the airline will introduce another long-haul flight from Athens to Los Angeles. At 6,020 nautical miles, this route will be among the longest nonstop flights between Europe and North America. Norse Atlantic Airways is positioning itself as a major player in the transatlantic market by focusing on profitable, high-demand routes.
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