Japan Airlines (JAL) has stepped up its commitment to sports tourism by sponsoring the Shiseido JAL Ladies Open 2025. This marks a new chapter for the airline, as it partners with the Japan Ladies Professional Golf Association (JLPGA) to bring a women’s golf event to Yokohama, Kanagawa Prefecture. The tournament, which will take place from July 3 to 6, 2025, unfolds at the beautiful Totsuka Country Club West Course, blending both sport and tourism.

This sponsorship does more than simply support a sports event. In fact, Japan Airlines connects travel and tourism through high-profile athletic events, showcasing Japan’s landscapes and regional charm. Additionally, JAL aims to engage golf enthusiasts while attracting travelers eager to experience both Yokohama’s offerings and the broader Kanagawa region.

The Shiseido JAL Ladies Open will feature 120 golfers competing for a 120 million yen prize pool. Furthermore, the winner will receive 21.6 million yen. The tournament’s location, just a short distance from Tokyo, makes Yokohama a prime destination for both local and international visitors. Moreover, tourists will enjoy a variety of cultural experiences, scenic views, and excellent hospitality in the area.

Through its partnership with Shiseido, a global leader in cosmetics, JAL reinforces its vision of combining sports, wellness, and lifestyle branding. Not only does the collaboration merge strength, beauty, and brilliance, but it also creates a multifaceted experience for travelers. Visitors can enjoy activities ranging from spa treatments to sightseeing, alongside the golf tournament.

As global golf tourism continues to grow, Japan Airlines is positioning Japan as an ideal destination for golf tourists. It offers a perfect blend of high-quality courses and rich cultural experiences. In addition, the Shiseido JAL Ladies Open plays a key role in Japan’s broader strategy to diversify tourism and attract international visitors.

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