Abu Dhabi’s strategic collaboration with Etihad has sparked a remarkable rise in tourism during early 2025. As a result of Etihad’s stopover initiative, brief layovers have transformed into immersive vacations, drawing global travelers to explore the vibrant capital. With smart marketing and targeted experiences, the campaign has delivered explosive results within just four months.

Between January and April 2025, more than 44,000 travelers explored Abu Dhabi through the stopover option. This marks a massive 76% jump compared to the same period last year. Furthermore, Etihad recorded over 25,000 new bookings, boosting its travel programme by 47%. These numbers clearly indicate that more travelers are choosing to pause their long journeys and experience the city’s blend of modern luxury and cultural heritage.

Additionally, Etihad continues to offer travelers up to two free hotel nights, making the stopover both attractive and affordable. Tourists now enjoy easy access to landmarks and experiences that highlight Abu Dhabi’s rich culture and modern design. Notably, many visitors from the United States, Canada, Germany, France, and South Korea are now extending their trips, building longer vacations around these stopovers.

In March, Abu Dhabi also launched the digital Abu Dhabi Pass, further enhancing every visitor’s stay. The pass includes free airport transfers, local SIM cards, and city transport. In addition, tourists unlock major discounts at top attractions, ranging from art museums to thrilling theme parks. This initiative strongly supports Abu Dhabi’s ambitious vision to welcome over 39 million visitors by 2030.

Etihad’s central role continues to drive traffic through strategic air routes and seamless city access. Together with the Department of Culture and Tourism, the airline is dedicated to delivering unmatched experiences that transform stopovers into full vacations. This partnership positions Abu Dhabi as a must-visit global destination with lasting appeal.

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