ITA Airways celebrates a major milestone in its Volare frequent flyer program. It has gained three million members. The program, launched to replace Mille Miglia after Alitalia’s dissolution, has quickly become a core part of the airline’s strategy. Volare rewards its members and has grown rapidly, proving ITA Airways’ success in building a competitive loyalty program.

Volare launched in 2021 and gained impressive momentum by 2022. ITA Airways built this program from scratch and attracted attention through flexible rewards, global partnerships, and competitive features. These elements helped Volare become a key player in the European market.

ITA Airways celebrated this achievement by treating passengers to Majani chocolates. Majani, a famous chocolatier, adds a touch of elegance to every flight. This gesture reflects the airline’s commitment to making each flight special for loyal members.

The Volare program now offers a new feature: members can redeem miles for award tickets. This covers nearly the full cost of flights, leaving only taxes and fees to be paid in cash. This feature opens exciting travel possibilities for passengers. The program also rewards engagement through its tiered structure, offering increasing benefits to frequent flyers.

ITA Airways’ partnership with Lufthansa Group, which now owns 41% of the airline, strengthens Volare. The collaboration allows members to earn and redeem miles across Lufthansa’s network, making the program even more valuable for global travelers. As ITA Airways grows, Volare’s future looks bright, with more rewards and benefits in store for loyal customers.

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