Air New Zealand is doubling down on China’s tourism rebound as demand for luxury travel soars. In October 2025, the airline will add 33% more premium seats on its Shanghai-Auckland flights. This move directly targets Chinese travelers who want comfort and service on long-haul trips.
As global tourism recovers, Chinese visitors continue returning in strong numbers. In fact, China now ranks as New Zealand’s third-largest source of tourists. Over 248,000 Chinese visitors arrived in just 12 months, reflecting an 18% year-over-year increase. Therefore, Air New Zealand is stepping up its efforts.
Moreover, the airline has formed a strategic alliance with Air China and Tourism New Zealand. Together, they aim to attract more travelers through joint marketing efforts and destination promotion. These campaigns will highlight New Zealand’s dramatic landscapes and cultural richness.
At the same time, Air New Zealand will spend over $700,000 on its independent campaigns in China. These efforts will focus on premium services and showcase how easily travelers can reach New Zealand. In addition, the airline wants to emphasize unique experiences beyond traditional tourism.
Meanwhile, New Zealand’s government has simplified visa procedures for eligible Chinese travelers. Now, they can transit through the country using an electronic travel pass. This change supports the growing “Southern Link,” which connects Asia with South America through Auckland.
Consequently, New Zealand becomes a practical transit point for international travelers. It also raises the country’s profile as a global aviation hub.
By combining smart partnerships, upgraded cabins, and targeted promotion, Air New Zealand is reshaping its China strategy. As a result, the airline strengthens its position in a key market. Above all, these moves reflect a strong focus on service and growth.
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