Hawaiian Airlines enters a new era as Alaska Air Group reshapes its leadership to strengthen growth. Consequently, the company prepares for deeper integration, and passengers will enjoy more seamless experiences across both airlines.

Starting October 29, 2025, Diana Birkett Rakow will lead Hawaiian Airlines as CEO. Therefore, she will guide operations from Honolulu and expand the airline’s reach in the Pacific. Moreover, Alaska Air Group continues to emphasize Hawaiian Airlines as a critical piece of its long-term strategy. The transition also aligns with the upcoming single operating certificate that both carriers expect later this year.

Rakow has directed sustainability and public affairs at Alaska Airlines, and she understands the Hawaiian market. Furthermore, she plans to apply her experience to expand Hawaiian Airlines and improve its premium services. As a result, both airlines will follow a unified vision that strengthens their combined presence.

At the same time, Alaska Airlines enhances its leadership bench. Kyle Levine will step into a broader role as Executive Vice President, Corporate and Public Affairs. In addition, he will manage government relations, community engagement, philanthropy, and corporate governance. This expansion, therefore, highlights the company’s effort to build strong ties with regulators and local partners.

Hawaiian Airlines remains essential to Alaska Air Group’s network. Consequently, the integration will streamline customer services, optimize flight schedules, and improve passenger experiences. In addition, travelers will benefit from stronger connections between the mainland United States and Hawai’i.

The leadership shifts also support Alaska Air Group’s broader goals. Therefore, the company will continue investing in fleet modernization, expanding global destinations, and launching its new rewards program. Moreover, Rakow and Levine will drive these initiatives forward, ensuring the airline group stays competitive.

With these bold changes, Hawaiian Airlines enters a growth-focused era. As a result, passengers will gain more value, while Alaska Air Group strengthens its leadership in North America and beyond.

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