Germany’s tourism industry reached new heights in July 2024, largely due to the successful UEFA EURO 2024. This major international event has significantly boosted Germany’s tourism, according to recent data from the Federal Statistical Office and research supported by the German National Tourist Board (GNTB).
Surge in German Tourism During UEFA EURO 2024
In July 2024, foreign visitors generated 10.7 million overnight stays in German hotels and guesthouses with ten or more beds. This represents a 4.5% increase from the previous year. From January to July 2024, inbound tourism in Germany rose by 6.6% to 48.2 million overnight stays compared to the same period in 2023. This figure neared a full recovery to pre-pandemic levels, reaching 94.9%.
Impact of UEFA EURO 2024 on Hotel Occupancy
The UEFA EURO 2024 had a substantial impact, with 40 matches in June and eleven knockout round matches in July drawing international fans to all 10 host cities. Hotel occupancy rates in Germany hit 71.6% in July 2024, marking a 2.3 percentage point increase from the previous year. The average earnings for hotels reached EUR 108.80 per room per night, up 9.7% year-on-year. Higher-star hotels saw more significant occupancy gains compared to economy segment hotels.
Germany’s Tourism Industry Benefits from UEFA EURO 2024
UEFA EURO 2024 provided significant economic benefits, generating an impressive total economic impact of EUR 7.44 billion. The global media exposure from the event had an estimated advertising value of EUR 571 million. 44% of UEFA EURO 2024 ticket holders were international visitors. The event has positioned Germany as a vibrant, diverse, and welcoming destination, with a high potential for future tourism growth. Remember to check WentWorld.com and follow our social media channels for ultimate travel tips and destination guides.
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