Austrian Airlines is transforming its communication strategy with a bold new approach. To strengthen its brand, the airline has appointed Ingrid Gogl to lead its newly formed ‘Brand & Communication’ division. This decision aligns with its goal to merge marketing, branding, and communication into a unified, modern framework.
Gogl, an expert in strategic branding and digital marketing, brings years of experience to Austrian Airlines. Previously, she held leadership roles at TGW Logistics, ÖBB Holding, and Yunex Traffic. In each role, she played a key part in brand development and transformation. Therefore, her expertise in both digital and traditional media makes her the ideal choice to lead the airline’s refreshed vision.
Meanwhile, the airline is restructuring its communication team to ensure clear, impactful messaging. Barbara Greul and her team will handle both internal and external communications, maintaining brand consistency across platforms. At the same time, Aniela Sulej will oversee marketing and advertising efforts, reinforcing the company’s new direction. Additionally, Austrian Airlines is searching for a Head of Brand Strategy & Design, a move that further highlights its commitment to a cohesive and powerful brand identity.
As a result of these changes, Austrian Airlines aims to strengthen its presence in a competitive industry. With a fresh, integrated communication strategy, the airline will connect better with its audience. Furthermore, this transformation comes as the company prepares for its 70th anniversary in 2027, marking a significant milestone in its history.
Ultimately, Austrian Airlines is stepping into the future with a strong vision. By modernizing its brand and refining its message, the airline ensures it remains relevant and competitive in the evolving aviation industry.
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