British Airways has announced its revamped loyalty program, “The British Airways Club,” replacing the British Airways Executive Club. Starting April 1, 2025, this new program redefines how members earn Tier Points. The program ties rewards directly to spending, offering travelers more opportunities to gain elite status. Members will now earn Tier Points based on ticket prices and additional purchases like seat selection and baggage fees. These changes aim to modernize the program while aligning benefits with member spending habits.
For the first time, British Airways will reward members for sustainable actions. Purchasing contributions to Sustainable Aviation Fuels (SAF) will earn both Avios and Tier Points, encouraging eco-friendly practices. Additionally, travelers booking through British Airways Holidays can earn unlimited Tier Points, accelerating their progress toward higher membership tiers. This flexibility allows frequent travelers to achieve elite status faster than before.
To make the transition more appealing, the airline is introducing bonus Tier Points for bookings made before February 14, 2025, for travel starting April 1, 2025. These bonuses vary by travel class, offering additional incentives for early adopters of the program. Later in 2025, British Airways plans to introduce even more earning options, including Tier Points for spending on specific credit cards and milestone rewards between tiers. These updates add value to the loyalty program, ensuring members feel appreciated for their continued support.
The British Airways Club remains free to join, using Avios as its primary currency. Members can collect Avios through flights, holiday packages, or everyday spending with various partners. By revamping its loyalty structure, British Airways ensures that frequent travelers enjoy enhanced benefits while maintaining the simplicity of its rewards system. These updates position the program as a leading choice for those seeking greater value in their travels.
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