Discover Airlines has secured a major victory at the German Design Award 2025 in Frankfurt. With its bold rebranding and fresh identity, the airline has set a new industry standard. As a result, it now stands out as a leader in airline branding.
The German Design Award celebrates outstanding creativity and communication. This year, Discover Airlines impressed the jury with its modern and emotionally engaging brand identity. Since introducing its refreshed look in September 2023, the airline has gained widespread praise. Consequently, this latest win further validates its branding strategy.
Competing against entries from 59 countries, Discover Airlines stood out in the ‘Excellent Communications Design’ category. Thanks to its sleek design, vibrant colors, and strong brand presence, the airline captured the jury’s attention. Moreover, this achievement proves that its branding strategy is working effectively.
Since its rebrand, Discover Airlines has received multiple awards. In June 2024, it won top honors at the German Brand Award for its branding strategy. Furthermore, these wins show the airline’s dedication to creating a strong and appealing identity. Because of this, travelers now recognize and trust the airline more than ever.
Established in 2012, the German Design Award remains a leading competition for creative excellence. Every year, experts carefully evaluate submissions to ensure only the most innovative brands receive recognition. Notably, this year’s competition had a record number of participants, making Discover Airlines’ win even more impressive.
As a key leisure carrier in the Lufthansa Group, Discover Airlines continues to build a strong reputation. Its well-designed branding has helped strengthen customer trust and loyalty. Additionally, its focus on a cohesive brand experience keeps it ahead in the industry.
With this latest award, Discover Airlines reinforces its commitment to innovation. By prioritizing design and storytelling, it will continue to thrive in the competitive airline market.
Related stories:
Catch up on the top stories and travel deals by subscribing to our newsletter!
Leave a Reply