Emirates has reinforced its commitment to cycling by extending its partnership with UAE Team Emirates XRG until 2028. This renewal strengthens the UAE’s influence in international cycling and keeps Emirates as a key naming partner. The airline’s logo will remain on the team’s jerseys and shorts, ensuring global visibility.
Since joining forces in 2017, Emirates has played a crucial role in shaping the UAE’s cycling scene. UAE Team Emirates XRG has grown into a dominant force, securing over 250 international victories. Their achievements include three Tour de France titles, a Giro d’Italia win, and a UCI World Championship gold medal. The 2024 season was exceptional, with the team securing 81 wins, including two grand tours and the World Championship. The team also ranked number one in the UCI World Tour in 2023 and 2024.
This collaboration extends beyond sponsorship. Emirates supports team vehicles, offers exclusive promotions, and provides hospitality experiences for its customers. The airline also gains extensive exposure through the team’s digital and social media platforms, keeping global fans engaged.
Emirates and UAE Team Emirates XRG also focus on community programs. They promote fitness, health, and wellness with initiatives such as the Dubai Fitness Challenge. The airline involves its employees in cycling events, further strengthening its commitment to well-being.
As the UAE Tour approaches, this renewed partnership promises to elevate the country’s presence in professional cycling. The agreement also supports the growth of both men’s and women’s cycling in the region. Emirates continues to play a key role in positioning the UAE as a global cycling hub.
Related stories:
Catch up on the top stories and travel deals by subscribing to our newsletter!
Leave a Reply