Emirates strengthens its global influence with 11 key travel agreements at ITB Berlin 2025. The airline secures major partnerships to boost tourism, enhance collaborations, and expand the travel trade sector. Over three days, Emirates holds 270 industry meetings and welcomes 6,000+ visitors to its pavilion, featuring the latest A350 cabin upgrades and sustainability projects.
The airline renews a vital agreement with the Austrian National Tourist Office to attract more travelers to Austria. This deal marks Emirates’ 20-year milestone of connecting Dubai and Vienna. Since launching the route, Emirates has transported over 5 million passengers. Additionally, its new partnership with the Malta Tourism Authority aims to bring more tourists to the Mediterranean.
At ITB Berlin, Emirates also strengthens its cruise tourism network. It extends agreements with TUI Cruises, Costa Cruises, and AIDA Cruises to position Dubai as a top cruise hub. A second TUI Cruises vessel will be in Dubai for the 2025/2026 season. Extended partnerships with Costa Cruises and AIDA Cruises will improve connectivity between Dubai’s airports and cruise terminals. These agreements make luxury cruise travel more accessible.
Emirates also reinforces its ties with leading travel platforms. Renewed deals with Expedia and Trip.com enhance booking flexibility and promotional efforts in key markets. These digital partnerships ensure a seamless booking experience for travelers worldwide.
With a strong focus on sustainability and innovation, Emirates continues to lead the travel industry. Its expanding partnerships, growing trade networks, and enhanced tourism efforts solidify its position as a top player in global aviation.
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