Emirates has announced a groundbreaking partnership with SailGP, marking a major milestone in global sports sponsorship. Moreover, this five-season deal positions Emirates as the exclusive Global Airline Partner of the high-profile sailing championship. SailGP, known for its cutting-edge racing events, will significantly benefit from Emirates’ global presence and marketing expertise.
The partnership begins with Emirates continuing as the Title Partner for the Emirates Dubai Sail Grand Prix. Furthermore, this spectacular event is set to take place at Mina Rashid on November 23-24, drawing international attention to Dubai’s growing reputation as a premier destination for sporting events. Additionally, Emirates will also serve as the Title Partner for the Emirates Great Britain SailGP Team’s home event in Portsmouth in July 2025, marking an exciting return of SailGP to the UK.
SailGP, one of the fastest-expanding sports leagues, will feature 12 national teams competing across five continents. Therefore, the 2025 season promises at least 13 action-packed events, creating a thrilling global calendar. Emirates’ extensive network aligns seamlessly with SailGP’s international reach, enhancing visibility for both brands and driving audience engagement worldwide.
As part of this collaboration, Emirates will showcase its branding across SailGP’s broadcasts and live events. For instance, exclusive features like the “Emirates Finish” will enhance the fan experience, while its logo will be prominently displayed on all F50 catamarans. Moreover, the airline will integrate SailGP coverage into its inflight entertainment, offering passengers access to live races.
Through this partnership, Emirates reinforces its commitment to high-performance sports and global community engagement. In addition, the airline’s support will extend to community initiatives and hospitality offerings, creating immersive experiences for fans. Ultimately, with this collaboration, Emirates and SailGP set a new benchmark for innovation and excellence in global sports partnerships.
The 2025 SailGP season launches with the Emirates Dubai Sail Grand Prix on November 23-24, a highlight of the international sailing calendar.
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