Japan Airlines is taking bold steps to address over-tourism in Japan through an exciting new campaign. Collaborating with Hoshino Resorts, the airline launched the “All-time Favourites vs Hidden Gems” initiative. This campaign aims to guide travelers toward Japan’s less-explored regions, showcasing unique attractions and untapped cultural experiences.
Focusing on the country’s hidden treasures, Japan Airlines emphasizes the charm of regions beyond major cities. The campaign invites tourists to discover lesser-known destinations, highlighting the beauty of rural landscapes, traditional festivals, and serene outdoor settings. A dedicated website supports this initiative, offering captivating content on cherry blossoms, autumn leaves, snowy vistas, and more.
Japan Airlines plays a pivotal role in promoting sustainable tourism while addressing the pressing issue of over-tourism. By spotlighting overlooked destinations, the airline contributes to revitalizing local economies and reducing the strain on Japan’s popular urban hubs.
Japan’s tourism sector has seen a significant rise in foreign visitors. In 2023, the total overnight stays by international tourists surpassed pre-pandemic levels, reaching over 117 million. However, most of these travelers concentrated their visits in Tokyo, Osaka, Kyoto, Hokkaido, and Fukuoka, leaving rural regions with fewer guests. This disparity highlights the need for campaigns like the one led by Japan Airlines to balance tourism across the country.
This collaborative effort between Japan Airlines and Hoshino Resorts ensures tourists experience both beloved attractions and hidden gems. By encouraging travel to lesser-known regions, this initiative reshapes the narrative of Japanese tourism. Explore the undiscovered charm of Japan and plan your journey with Japan Airlines today!
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