JetBlue has turned up the Caribbean heat in Manhattan through a one-day pop-up event at Ulta Beauty. By joining hands with Fenty Beauty, JetBlue brought the flavor of Barbados’ famous Crop Over festival to New York City. This cultural takeover aimed to inspire summer travel by blending makeup, music, and giveaways into one thrilling experience.

The event delivered island excitement to locals right in the heart of the city. Visitors experienced live Caribbean beats, colorful costumes, and glam transformations. Fenty Beauty stylists gave bold festival makeovers that lit up social media feeds. The event drew a large crowd, each visitor soaking up the electric atmosphere and cultural vibes.

JetBlue sweetened the deal by launching exclusive airfare discounts to Barbados during the event. These limited-time fares encouraged spontaneous bookings to the sunny island. The airline also hosted hourly giveaways of flight certificates for two. This clever move helped JetBlue boost engagement while highlighting its direct routes to the Caribbean.

Barbados used this energetic event to stand out in the crowded summer travel market. The island blended culture with beauty to deliver an immersive preview of its signature celebration. JetBlue’s involvement gave the campaign credibility, while Ulta’s location ensured high visibility among New Yorkers.

This pop-up went beyond promotion—it turned travel into an experience. Instead of traditional ads, it built desire through fun, glam, and a taste of island life. JetBlue helped create a moment that sparked travel dreams and moved audiences to action.

Related stories:

• Delta Air Lines Opens Direct Route to Barbados—Book Your Getaway!
• American Airlines Launches New Direct Flights from New York to Barbados
• KLM Launches New Seasonal Flights Connecting Europe to Barbados
• AirAsia Philippines Plans Major Growth for 2025
• Cultural Resurgence: Exploring Traditional Festivals Across the Globe