Lufthansa is transforming long-haul air travel with Project FOX. This initiative enhances inflight service to create a more comfortable journey. The airline will introduce these upgrades on select US routes in April 2025 and expand them globally by 2026.
Lufthansa faces tough competition in premium travel. Recent customer satisfaction scores have dropped, pushing the airline to rethink its service. To regain its edge, Lufthansa gathered insights from thousands of passengers and tested hundreds of service prototypes. These efforts aim to refine the inflight experience.
The first phase of Project FOX starts with flights from Munich to San Diego and San Francisco. Travelers on these routes will experience the new service, allowing Lufthansa to gather feedback before expanding the program.
The airline will elevate its onboard dining with upgraded meals and refined presentation. Passengers will also enjoy improved tableware, enhanced bedding, and premium amenity kits with high-quality toiletries.
Lufthansa has taken inspiration from SWISS, its sister airline, which introduced similar enhancements. The airline will first upgrade Economy and Premium Economy, then extend improvements to Business and First Class.
By making these strategic upgrades, Lufthansa aims to exceed passenger expectations. The airline is committed to redefining long-haul travel and restoring its industry reputation. Project FOX could become a game-changer, setting a new benchmark for premium airline service.
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