Malaysia Airlines is the official airline partner for the ASEAN Travel Exchange (TRAVEX) 2025, a major event in the ASEAN Tourism Forum (ATF). The event connects travel buyers and sellers from across ASEAN, showcasing destination-focused products and services. TRAVEX will take place from January 15 to 18, 2025, at the Persada Johor International Convention Centre in Johor, Malaysia.
As the official airline partner, Malaysia Airlines will offer seamless travel for ATF 2025 and TRAVEX attendees, including industry buyers, media, and government representatives. Malaysia Airlines’ extensive domestic and international network makes it easy for travelers to reach Johor. Firefly, a regional subsidiary, will support connections to Malaysia and nearby regions, ensuring delegates enjoy smooth travel.
This partnership demonstrates Malaysia Airlines’ dedication to promoting ASEAN as a unified travel destination. The airline will provide exceptional service while showcasing Malaysia’s hospitality and culture. Together, Malaysia Airlines and Firefly will ensure all delegates experience smooth accessibility and top-notch service throughout the event.
ATF 2025, hosted by Malaysia’s Ministry of Tourism, Arts, and Culture, will focus on sustainable tourism growth and the digital transformation of ASEAN tourism. Malaysia Airlines and Firefly will help make the event a success by ensuring delegates have seamless travel. The event will also highlight the region’s beauty, culture, and diverse offerings.
In addition, Malaysia Airlines launched its “Time For” travel campaign, running until January 22, 2025. The campaign encourages travelers to explore the world and create unforgettable memories, emphasizing Malaysia’s unique cultural experiences.
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