JetBlue is reshaping how travelers book non-air services with its newly branded platform, Paisly. As a result, JetBlue is expanding its influence beyond its own flights. Now, through a fresh partnership, it manages travel services for United Airlines.

Because the travel experience often feels fragmented, JetBlue developed Paisly to simplify it. The platform brings everything—hotels, car rentals, cruises, activities, and insurance—under one seamless interface. Therefore, travelers don’t need to jump between multiple providers anymore.

Unlike traditional models, Paisly handles every service internally. This change gives JetBlue full control over the customer experience. As a result, the company can now improve speed, support, and personalization at every step.

Through the United Airlines partnership, JetBlue positions Paisly as a travel service leader. Consequently, Paisly now manages all non-flight bookings directly for United’s customers. Additionally, JetBlue’s platform delivers timely suggestions using real-time behavior data.

Moreover, JetBlue supports this tech-forward approach with a human touch. Travelers can contact Paisly’s support team at any time. This balance of automation and assistance builds trust while reducing stress throughout the trip.

Furthermore, JetBlue’s internal operations team helps scale these services faster. Since Paisly doesn’t rely on third parties, it can adapt quickly to demand. That means partners and customers benefit from more consistency and value.

Currently, more than 300 employees support Paisly’s rapid growth. Thanks to its in-house model, JetBlue enhances travel experiences while reducing service friction. Over time, this approach could become the new standard in the travel sector.

In conclusion, JetBlue is no longer just an airline. It’s transforming into a complete travel brand. With Paisly at its core, JetBlue delivers smarter, smoother, and more connected journeys for travelers everywhere.

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