Oman Air, in partnership with Visit Oman, has introduced a bold new stopover programme that redefines transit travel. Travelers connecting through Muscat can now experience the best of Oman, thanks to curated packages that offer authentic cultural adventures. This move supports Oman’s goal of enhancing its global tourism footprint while boosting its economy. Oman Air’s initiative seamlessly blends aviation and tourism, offering visitors memorable experiences even during brief stays.

With rising demand for experiential travel, Oman Air cleverly taps into this trend by offering flexible stopover options. Passengers can explore Muscat’s grand architecture, scenic coastlines, and desert wonders without extending their travel plans significantly. By turning simple layovers into micro-holidays, Oman Air not only delights passengers but also fuels the nation’s economic diversification under Vision 2040.

Importantly, the programme offers a fully digital booking experience, meeting modern travelers’ expectations for speed and convenience. With easy-to-navigate options on Oman Air’s website, visitors can customize their stopovers in minutes. Multilingual support teams further enhance the service, making Oman a welcoming destination for travelers from every corner of the world.

Early indicators show the programme’s strong potential to boost hotel occupancy, local business revenue, and overall tourist spending. Moreover, showcasing highlights like the Grand Mosque, Mutrah Souq, and the Wahiba Sands ensures every visitor leaves with lasting memories. Oman Air continues to position itself as more than an airline — it serves as a gateway to an extraordinary Arabian journey.

Launched at World Travel Market London 2024, the Stopover Programme strengthens Oman’s strategy to compete globally. Targeting key international markets, the campaign uses strong digital marketing and strategic partnerships to maximize reach. Oman Air’s bold move sets a new standard for how airlines can drive tourism growth while enhancing passenger satisfaction.

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