The United Nations World Tourism Organization (UNWTO) has unveiled a comprehensive roadmap for attracting and managing tourism investments in Peru. This new guide, titled “Tourism Investment Guidelines for Peru,” aims to unlock the country’s vast tourism potential while ensuring sustainable and responsible growth.

Developed in collaboration with the Peruvian government, the guidelines offer a practical framework for both public and private sector stakeholders, outlining best practices for identifying, evaluating, and implementing tourism projects. It emphasizes the importance of aligning investments with Peru’s unique cultural and natural heritage, promoting local community involvement, and prioritizing environmental sustainability.

The guidelines are expected to play a crucial role in attracting new investments to Peru’s tourism sector, creating jobs, boosting local economies, and safeguarding the country’s precious natural and cultural assets. They provide investors with clear direction and a transparent framework for operating in Peru, while emphasizing the importance of sustainable practices for long-term tourism success.

This initiative represents a significant step towards strengthening Peru’s tourism industry, placing sustainability at the forefront of its development, and positioning the country as a leading destination for responsible and impactful tourism investments.