Qantas is launching a major transformation, including an overhaul of its uniforms. This update marks the first in over a decade. It aligns with the airline’s fleet modernization and continuous passenger experience improvements. The uniform redesign matches Qantas’s ambitious goals, including Project Sunrise, which aims to redefine global aviation.
The new uniform will reflect Qantas’s future vision, with an Australian designer leading the design. The airline is surveying its 17,500 staff members to help shape the design. The goal is for the uniform to capture the brand’s spirit and future aspirations.
Qantas has always prioritized its uniform to represent its legacy. This redesign signals a new era for the company and its people. As the airline expands its domestic and global networks, the new uniform will reflect this growth and the airline’s future direction.
Qantas has collaborated with notable designers, such as Yves Saint Laurent and Emilio Pucci, to create iconic uniforms. The new design will continue this tradition of excellence. Qantas plans to unveil the uniform in 2027, alongside the arrival of over 100 new aircraft. This marks a new chapter in the airline’s 105-year legacy.
This transformation goes beyond appearance. It aligns the company’s visual identity with its future. The new uniform celebrates Qantas’s history and embraces its evolving role in global aviation. As Qantas innovates, the uniform redesign marks a key milestone in its growth.
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