Sabre is transforming airline retailing with its latest expansion of Lufthansa Group’s NDC content. As a result, travel agencies in over 100 countries can now access modern fares and exclusive deals through Sabre’s platform. This rollout not only covers Lufthansa Group’s key home markets, including Germany, Austria, Switzerland, and Belgium, but also extends to additional regions.

Furthermore, this upgrade enhances the booking experience for agencies by integrating Discover Airlines, a Lufthansa Group carrier. With this addition, travel sellers can now seamlessly book flights from Discover Airlines along with other Lufthansa Group carriers, such as Air Dolomiti, Austrian Airlines, Brussels Airlines, Lufthansa, and Swiss International Air Lines. Consequently, agencies gain access to a wider range of flight options.

Moreover, Sabre continues to lead airline retailing by enabling travel agencies to offer dynamic, real-time fares through NDC technology. This approach not only improves efficiency and flexibility but also enhances personalization in flight bookings. By simplifying the integration of NDC content into agency workflows, Sabre helps travel sellers adapt more easily to modern retailing strategies.

In addition, the travel industry is rapidly shifting toward digital retailing, with airlines embracing NDC to enhance distribution. Through partnerships with technology providers, airlines can now deliver exclusive offers directly to agencies. As a result, this seamless integration allows agencies to provide travelers with greater transparency and choice.

Meanwhile, travel agencies can activate Lufthansa Group’s NDC content via Sabre Central Marketplace. They can also manage bookings through Sabre’s Offer and Order APIs, Sabre Red 360, and other supported booking tools like SAP Concur and GetThere. Because of this streamlined access, agencies can efficiently browse, book, and manage flights, enhancing their ability to meet traveler needs.

Ultimately, with this expansion, Sabre strengthens its role in shaping the future of airline retailing. By continuously driving innovation in travel distribution, it empowers agencies with smarter tools and a broader range of flight options.

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