Saudia has taken a bold leap forward in 2025, reaching a brand value of $1.1 billion. This dramatic rise marks a 34% increase from last year. As a result, Saudia has positioned itself among the most powerful brands in global aviation.
Furthermore, the airline achieved this growth through a clear focus on strategy, innovation, and customer satisfaction. Saudia didn’t just expand its fleet—it reshaped the passenger experience. Notably, the addition of 105 new Airbus planes boosted its global reach and service capacity.
Moreover, the airline focused on building strong emotional connections with customers. Saudia launched lifestyle-driven projects like the BLVD Runway theme park to enhance brand loyalty. Consequently, it transformed into more than just a transportation provider.
In addition, Saudia gained international recognition for its service upgrades and punctual operations. These improvements played a vital role in elevating the airline’s brand value and global standing.
Meanwhile, its renewed customer engagement efforts made a visible difference in public perception. Saudia maintained its momentum by strengthening both operations and marketing. Therefore, the airline’s continued success reflects a balanced growth strategy.
Since entering the global brand rankings in 2021, Saudia has more than doubled its value. By 2025, it had climbed to the 32nd position on the global list. This upward journey confirms the effectiveness of its long-term vision.
Looking ahead, Saudia remains committed to raising the bar in aviation. With cutting-edge aircraft, lifestyle offerings, and global recognition, the airline stands ready for the future. Undoubtedly, Saudia’s evolution represents a new era in travel, blending strategy with ambition.
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