Southwest Airlines is changing how travelers enjoy its famous “Bags Fly Free” perk. The airline now links this benefit to its new Getaways by Southwest vacation packages. Starting August 19, 2025, passengers who book both flights and hotels together will enjoy two checked bags at no extra cost. This move shifts the airline away from its old promise of free bags for every ticket, but it keeps the perk alive within bundle deals.
The decision highlights a new strategy from Southwest Airlines. The carrier wants to attract families and leisure travelers looking for full vacation offers. At the same time, it aims to offset rising operational costs. While past travelers loved the freedom of free bags on any flight, the company now reserves that option for vacation bundles. Travelers who book regular tickets without packages must still pay fees of $35 and $45 for the first and second bags.
Southwest Airlines is also expanding its bundled travel options with this update. The airline includes hotels and now free bags in its vacation deals from major hubs such as Dallas, Las Vegas, and Orlando. Popular destinations include Hawaii, Cancun, and Orlando. By connecting baggage benefits to vacation packages, the airline encourages travelers to pick its bundles over booking separate services.
This change comes as Southwest Airlines shifts focus after shareholder pressure to improve revenue. Along with baggage fees, the airline is introducing assigned seating and premium seating upgrades. These adjustments show how the airline is reshaping its model while keeping its brand tied to budget-friendly vacations. For leisure travelers booking full packages, the new baggage perk can deliver real savings compared to competitors.
The countdown to Getaways by Southwest has already sparked excitement. Social teasers across platforms show beaches, suitcases, and sunny skies, building hype for the program’s launch. With its revamped baggage policy, Southwest Airlines aims to stay competitive while capturing the growing demand for bundled vacations.
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