Southwest Airlines is gathering customer feedback on the possible introduction of fees for checked luggage through a recent survey. Remarkably, it remains the only major airline in the U.S. that does not charge for checked bags.

The airline launched this survey last week to explore different scenarios for implementing bag fees. One suggestion included limiting the lowest fare option (Wanna Get Away) to carry-on luggage only, while a higher-priced option (Wanna Get Away Plus) would allow for one checked bag.

The survey included questions about travelers\’ preferences, booking habits, and benefits from loyalty programs.

Southwest has confirmed that the survey is part of its commitment to understanding customer needs.

\”There are no immediate plans to change our industry-leading policy of allowing two free checked bags,\” the airline stated. \”However, it is crucial for us to understand our customers\’ priorities.\” The airline highlighted its continuous efforts to gauge stakeholder sentiments across various facets of its business strategy to remain competitive and meet customer expectations.

In July, Southwest revealed plans to shift from an open-seating model to assigned seating next year, which could generate revenue from seat selection. The airline also announced intentions to introduce extra-legroom seating to address declining profit margins.

During Southwest\’s Q2 earnings call, CEO Bob Jordan reiterated the airline\’s commitment to including free checked bags in their fares.

\”After evaluating fares and schedules, we recognize that the ability to check bags for free is a key reason customers choose Southwest. Therefore, we are not considering any changes at this time,\” Jordan explained.

Jordan and the Southwest board are under pressure from Elliott Investment Management, a prominent activist firm with an 11% stake, which recently nominated ten candidates for board positions in a proxy contest. Elliott has also called for Jordan\’s ouster, arguing that the airline has been slow to adapt its traditional business model.