United Airlines has officially partnered with the Golden State Valkyries in a groundbreaking multi-year agreement. The airline becomes the team’s founding partner and official airline as they prepare for their first WNBA season at Chase Center in San Francisco. This collaboration marks a new chapter for both organizations, as they aim to elevate the experience for fans and make a lasting impact on the local community.

The partnership goes beyond traditional branding. United Airlines will have its presence felt throughout Chase Center, both digitally and through exciting social media campaigns. The airline will also engage with fans through special in-market promotions. Additionally, United’s “Connecting Communities” initiative will invite local youth basketball teams to attend Valkyries games, where they will meet the players and take part in exclusive basketball clinics. This is just one example of how the partnership is designed to benefit the community.

As part of their collaboration, United and the Valkyries are launching the “Soar with Her” mentorship program. This initiative empowers young girls by connecting them with influential women in sports, including players and coaches. The program focuses on building leadership, confidence, and a strong sense of identity among girls in the Bay Area, inspiring them to follow their dreams.

United Airlines is also adding a layer of excitement for its MileagePlus members. The airline is offering access to exclusive experiences such as luxury suite upgrades and behind-the-scenes tours. Fans can even redeem their miles for tickets to the Valkyries’ historic first game in May.

Through its investments in the Bay Area, United continues to play a vital role in the region’s economy. The airline has been a longtime supporter of the Golden State Warriors and the San Francisco 49ers. United’s growing presence at San Francisco International Airport further strengthens its connection to the Bay Area, and the company’s commitment to local growth continues as it expands its operations.

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