The United Nations World Tourism Organization (UNWTO) and the TUI Care Foundation have announced a new partnership aimed at supporting artisans in rural communities across Africa. This collaboration seeks to unlock the economic potential of these talented individuals by providing them with training, resources, and access to global markets.

The initiative will focus on empowering artisans to develop sustainable businesses and improve their livelihoods through tourism. This will involve enhancing their skills in product design, quality control, marketing, and financial management. By connecting them with the tourism industry, the project aims to create new income opportunities and promote cultural preservation.

Both UNWTO and the TUI Care Foundation believe that tourism can be a powerful force for good, driving inclusive and sustainable development in communities around the world. This partnership represents a concrete step towards harnessing tourism’s potential to empower artisans and foster economic growth in rural Africa.