Virgin Australia’s Big Impact on AFL Gather Round Tourism

Virgin Australia reshapes the fan experience for the 2025 AFL Gather Round, one of Australia’s biggest sporting events. As the official airline partner of the Australian Football League (AFL), Virgin Australia makes it easier and more exciting for fans to attend this highly anticipated event in Adelaide, South Australia. With a robust flight schedule and unique fan experiences, the airline boosts fan engagement and tourism.

From April 7 to April 13, 2025, Virgin Australia operates over 380 flights to Adelaide, offering more than 65,000 seats. The airline aims to meet the growing demand from fans traveling across Australia. Its expanded flight network connects cities like Melbourne, Brisbane, Sydney, and Perth. Fans can now travel more easily to attend Gather Round. By adding more flights, Virgin Australia enhances accessibility and boosts local economies, increasing tourism in South Australia.

Besides convenient flights, Virgin Australia offers memorable experiences. One standout is the Hawks Fan Flight. Passengers flying from Melbourne to Adelaide get surprised by Hawthorn Football Club players. These fan surprises make the journey special and highlight the connection between sport and community spirit.

Virgin Australia also enhances the fan experience at Adelaide Airport with an engaging activation zone. Fans can pose with the iconic AFL Premiership Cup and enter a draw for tickets to the 2025 AFL Grand Final. These activations transform the airport into a lively hub, enriching the overall travel experience. The airline reaffirms its commitment to Australian football.

Virgin Australia’s involvement in AFL Gather Round highlights the growing connection between sports, tourism, and air travel. By connecting fans to such events, the airline supports Australian sports and fuels the nation’s tourism industry.

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