WestJet has triggered a major transformation in Canadian vacation travel. By completing its full integration of Sunwing Airlines, the airline has shifted the leisure flying experience for millions of Canadians. Consequently, this strategic move, finalized on May 28, 2025, reshapes how travelers fly, book, and enjoy their getaways. The change impacts every step—from booking codes to baggage rules and in-flight services.

With this integration, WestJet now controls the complete network once operated by Sunwing. Therefore, this change centralizes flight operations, aircraft branding, and vacation logistics. Travelers will now book through WestJet systems, fly with WestJet crews, and follow WestJet policies. Meanwhile, Sunwing Vacations continues to manage hotels and transfers, but every flight now runs under WestJet’s operation.

This is not WestJet’s first move in airline consolidation. Moreover, the airline also merged with Swoop and Lynx Air in recent years. These bold acquisitions help WestJet expand its footprint in Canada’s competitive vacation travel space. Now, the company has unified its fleet under one operator certificate, streamlining travel services.

Travelers should prepare for changes in check-in processes, baggage fees, and in-flight experiences. For instance, carry-on bags now fly free, but checked baggage comes at an extra cost. Although Sunwing’s in-flight perks disappear, WestJet introduces consistent service across all flights. Snacks and beverages stay complimentary; however, upgraded seating options remain limited.

Although travelers may face some confusion during the transition, the long-term benefits outweigh the early challenges. Additionally, WestJet’s systems bring greater efficiency, wider route access, and stronger booking visibility. As a result, vacationers will experience better service and smoother journeys under a single trusted brand.

As Canadian leisure travel evolves, WestJet leads the way with confidence. Ultimately, its bold strategy could reshape how Canadians vacation for years to come.

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