WestJet released a witty ad about moving to Canada that played on the post-election buzz. After the recent U.S. Presidential election, the ad highlighted WestJet’s “one-way flights to Canada” as an option. While political debates raged, WestJet joined the conversation, and its ad quickly gained attention.

The campaign ran briefly in select U.S. cities and tapped into online searches about Canadian relocation. WestJet’s ad humorously invited viewers to consider its services for a move northward. The theme resonated as many people searched for “moving to Canada” after the election.

WestJet frequently uses playful ads to stay relevant. Known for engaging with current events, the airline previously ran ads on travel issues and Canadian culture. In 2019, WestJet humorously contrasted its customer-friendly approach to overbooking with overcrowded terminal scenes. This lighthearted ad positioned WestJet as a brand focused on passenger comfort.

Earlier this year, WestJet introduced an April Fools ad featuring an imaginary headset implanting vacation memories. The ad catered to busy Canadians who couldn’t travel, showcasing WestJet’s humor. Its creative ideas extend beyond simple promotions and keep the airline top-of-mind.

As WestJet taps into trends and social moments, its bold, conversation-starting ads succeed. Campaigns like these show that WestJet understands the pulse of its audience.

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